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N1ntendo Archief!

[Nieuws] Geschreven door Marcel op 2007-08-14 22:02:17

Interview met Simon Jeffrey

Sonic is niet meer cool voor gamers van twaalf jaar en ouder! Harde uitspraken van Simon Jeffrey, de CEO van SEGA of America. Simon Jeffrey heeft een boekje open gedaan over de toekomst en het recente verleden van SEGA. De huidige topman van het bedrijf vertelt onder andere dat SEGA's oude garde in Japan maar al te graag een nieuwe console wilde ontwikkelen. Hij is echter zelf een realist en besloot om het bedrijf meer te laten samenwerken met vooraanstaande ontwikkelaars als BioWare. SEGA moet volgens Simon uitbreiden en de beste manier zijn film- en cartoonlicenties. Simon hoopt dat “The Golden Compass”, "The Hulk", "Iron Man", "Captain America" en "Thor" het bedrijf geen windeieren leggen. Het doel van SEGA is een plaats in de top vijf van uitgevers. Het valt niet mee om de benodigde winstverdubbeling te behalen.

Sonic en zijn vrienden zijn niet cool genoeg.
Ondanks dat SEGA veel verwacht van Mario & Sonic at the Olympic Games, blijft Simon sceptisch over het succes van de mascotte. "Sonic is een goede manier om jonge spelers te werven." Hij voegt toe: "Sonic is echter niet cool genoeg voor gamers ouder dan twaalf jaar." Het is niet verwonderlijk dat SEGA probeert om een grote gevarieerde line-up neer te zetten. Simon Jeffrey: "Een paar geflopte projecten van twintig miljoen dollar zijn genoeg om ten onder te gaan." Bron: BusinessWeek