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[Nieuws] Geschreven door Quint op 2010-01-15 02:19:35

Casual Gaming omzet daalt met 50%

Ubisoft vindt het niet erg te praten over haar eigen 'verlies'. Het resultaat? Flink inkrimpen op de casual market... Ubisoft was een jaar tot anderhalf jaar geleden op haar top omtrent het succes van titels als Catz, Dogz, Hamsterz en Laura's Passie op zowel de Wii als de Nintendo DS. Echter, nu er zoveel titels zijn, ziet de casual consument door de bomen het bos kennelijk niet meer. Uit de opmaak van het fiscale jaarreport 09-10 van Ubisoft blijkt dat er maar liefst 50% minder omzet is gemaakt dan het jaar ervoor. Dit betekent een daling van €160 miljoen. Het enige lichtpuntje voor Ubisoft was het totaal aantal verkopen van Just Dance voor de Wii. Een groter bewijs dat niet iedereen onze recensies leest, kunnen we niet krijgen. Volgens Ubisoft is deze grote daling genoeg aanleiding haar strategie wat betreft de casual markt aan te passen. Verdere details zijn niet bekend gemaakt, maar we houden je op de hoogte van deze trend. Bron: Ubisoft