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N1ntendo Archief!

[Nieuws] Geschreven door Neophytist op 2004-10-25 14:58:53

How to score!

"Toen je nog een klein kind was werd je verteld dat je nooit niks mocht aanraken. Nu ben je volwassen, dus interpreteer het maar zoals je wilt" Dit zijn de woorden van Perrin Kaplan, vice president marketing van Nintendo of Amerika. De DS reclame campagne gaat daar vandaag van start, met tv-spotjes, advertenties in tijdschriften en nog veel meer. In het Tv-spotje vraagt een zwoele sexy vrouwenstem de kijker om dichterbij te komen, en eens te komen voelen. Klik hier om de tijdschrift advertentie te zien. Met deze campagne richt Nintendo zich blijkbaar op de iets meer volwassen gamer, door middel van allerlei seksuele toespelingen. In totaal trekt Nintendo 40 miljoen dollar uit voor de promotie van de DS in de VS. In vergelijking; het totale reclamebudget van de eerste helft van 2004 was 27 miljoen dollar. Verschillende site's posten ook nog, dat Nintendo of Europe met een soortgelijke campange komt. Dit is echter nog niet bevestigd.