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N1ntendo Archief!

[Nieuws] Geschreven door Squeenix op 2005-01-15 11:23:05

Nintendo smijt met geld.

Het enorme succes van de DS is Ninty niet in de koude kleren gaan zitten en dus geven ze extra veel geld uit om hun positie nog meer te versterken... Als we een artikel van de Nikkei Financial Daily mogen geloven, pompt Nintendo een hoop geld (5 miljard Yen) in hun "Research, Development and Advertising Department" divisie. Met andere woorden; ze zullen meer onderzoek doen naar merktsegmenten en hier een geslaagde marketing aan proberen te koppelen. Daarnaast geven ze dus ook een hoop poen uit aan onderzoek naar nieuwe technologie en de ontwikkeling daarvan. Nintendo neemt de opkomende Revolution dus heel serieus (vooral het streven om de console het eerst op de markt te brengen ten opzichte van de concurrentie) en zo te zien zullen ze er alles aan willen doen om het product (en andere toekomstige plannen) zo goed en snel mogelijk op de markt te zetten. Het is interessant om te zien dat het voorheen marketingschuwe Nintendo klaarblijkelijk eens goed heeft nagedacht over het nut dat vooral goede marketing zal hebben en gaat proberen om hun marktpositie daadwerkelijk een flinke boost te geven.