[Nieuws] Geschreven door Joost op 2005-04-04 17:43:15

Benchmark investeert flink in Codemasters

Benchmark Capital Europe heeft een enorm deel van Codemasters overgekocht. Voor alle ins & outs, lees verder... Maar liefst 40% van Codemaster's aandelen zijn hedendaags in het bezit van Benchmark. Benchmark heeft tot deze gedeeltelijke overname besloten omdat het bedrijf wil dat Codemasters zich (meer) op online gamen gaat storten, en zich hiernaast moet gaan richten op 'mobile applications' en dingen als Internet. Hiernaast is deze investering ook gedaan om het marketingbudget van Codemasters uit te breiden. [I]"Benchmark is a great partner for Codemasters," aldus David Darling, Codemasters' Chairman & CEO, "The Benchmark team shares our ambition for quality, innovation and making online a major element of the gaming experience. We are very pleased to welcome Benchmark to this business and the exciting world of video games. Codemasters has grown organically to become the largest privately owned video games publisher in Europe. Benchmark's investment and also importantly the involvement of Benchmark's highly talented team, will now provide the perfect opportunity for Codemasters' next growth phase."[/I] Ynon Kreiz van Benchmark Capital Europe, becommentarieert: [I]"Codemasters has consistently demonstrated for over 18 years that it has the skill and capacity to produce very high quality interactive entertainment and successfully operate as an independent player in a very competitive and dynamic landscape. We were attracted to the company by its heritage of great management, creativity, innovation and ambition to push boundaries. Benchmark is proud to have an active role in Codemasters' future success."[/I] Bron: Gamespress